Transak will add a batch of 11 meme tokens for direct access. The payment service will expand purchasing opportunities for some of the most popular assets set to rally in 2024.
Transak, one of the most used onramps for Web3 users, will add 11 meme tokens. The decision indicates widespread recognition of the new asset class. Meme tokens have been cautiously added to mainstream services, while easily capturing the attention of social media users.
Transak started with the most liquid memes including DOGE, SHIB, PEPE and BONK. The new meme tokens have a much shorter history and a faster rise to fame. Some of the tokens listed are just weeks away from their Pump.fun launch. The 11 new listings include:
- Peanut the Squirrel (PNUT)
- DogWifHat (WIF)
- FlokiInu (FLOKI)
- Book of Meme (BOME)
- Neiro (NEIRO)
- Cabraseus Maximus (GOAT)
- Memefi (MEMEFI)
- Moodeng (MOODENG)
- Popcat (POPCAT)
- Brett (BRETT)
Transak’s decision to list these memecoins follows that of Binance, but has overlooked other cults and memes such as GIGA and SPX. Those assets remain widely known, but they attract a different audience of holders. Transak still chose some of the most liquid quotes with the greatest appeal to the masses.
As of December 20, three of those tokens, WIF, FLOKI, and BRETT, are valued at over $1 billion. Others have taken a step back and are still in their lower range of $500 million to $700 million. Among them, POPCAT and WIF stand out as having cult followings, with strong community-driven campaigns that encourage incumbents to maintain their positions regardless of market conditions.
Tranksak Goes Beyond Frontline Onramps, Admits Meme Token Influence
Transak picked up the latest batch of memes after noticing their real impact and role as an onboarding tool for Web3. Even relatively recent tokens were chosen for their direct impact on culture and their potential for community building. MOODENG and PNUT are among the first Pump.fun tokens to achieve significant distribution, following their widespread impact on social media.
“Meme coins have shown that culture and community can do good with the right tools. By listing 11 new meme coins, we hope to give our users the option to participate in the crypto-cultural journey that could pave the way for mass adoption of this revolutionary technology.”said Carlo de Luca Gabrielli, global sales director at Transak.
The latest direct meme addition changes the recent practice of only including top-line tokens for incorporation. Relying on a combination of blue chips and stablecoins required additional steps and cost additional fees compared to directly listing meme tokens.
In 2024, many users began their crypto journeys through meme tokens as their first point of contact. Even app and fintech users can turn directly to memes, rather than sticking to the more stagnant blue chips. Moving between assets also required additional interactions with apps or exchanges, as well as paying gas fees. Transak simplifies the process and requires a single entry point for tokens on multiple chains.
Memes also offer a relatively inexpensive way to start accumulating cryptocurrencies that have proven to be tied to a community and offer solid price action. Transak has decided to flip the script and bring memes directly to end users while making seamless and hidden exchanges.
Transak will list the tokens, running on Ethereum, Solana or Base, in a single application. Payment gateways include credit cards, debit cards, bank transfers, Apple Pay, and Google Pay.
Meme tokens remain relatively specific when it comes to direct ownership. Even some of the largest assets have between 50,000 and 100,000 owners according to blockchain data. Transak will bring the meme marketplace to 8.3 million users in 160 countries.
Transak payment gateways are already linked to 350 user-facing platforms and services to facilitate the exchange of digital assets, with APIs for buying and selling fiat money. Transak also serves as an NFT merchant box, with built-in KYC compliance and customer support.
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